AUDIENCE-LED RECRUITMENT
Who might your research need to reach?
Construction managers, architects, facilities directors, developers and project leaders. These are illustrative examples; actual sourcing depends on precise audience definition, eligibility requirements, geography and project scope.
Define the right screening profile
Job title alone rarely confirms suitability. Useful screening criteria may include current responsibilities, years of experience, industry exposure, purchasing or operational influence, geography and familiarity with the topic under study.
Methodology and feasibility
Recruitment needs differ between interviews, focus groups, quantitative surveys and telephone research. Sample size, incentive, screening complexity and timing should be considered together before a project plan is agreed.
Discuss this audience ↗